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Marketing Analytics Sr. Analyst

Overview

Omni-Channel Experiences is an expanding part of Syneos Health Communications that helps the company's clients -- biopharma companies -- make better marketing decisions through data-driven initiatives. It's prestigious and well-respected both within the company and with clients. No task is too small for our team of data scientists, analysts and data engineers. We hire people with an entrepreneurial spirit, that are motivated by the opportunity to build a practice from the ground up. Here, no one is bored.

Responsibilities

Engage with pharmaceutical clients as their analytics partner to understand their business objectives, provide data-informed guidance on performance of their marketing activities, and identify optimization opportunities.

  • Conduct workshops and interviews to collect clients' analytics requirements
  • Create and implement measurement plans; identify relevant KPIs and evaluation methods
  • Create experimental plans to collect field data and conduct attribution analyses
  • Design analytics dashboards
  • Conduct analyses on first-party and third-party data to evaluate marketing performance: sales effectiveness, attribution, segmentation, scenarios
  • Continuously identify sources of performance optimization



Job Requirements
Required

  • Client-facing, strategic, and technically competent
  • Experience analyzing marketing campaigns across online and offline channels
  • Excellent communication skills
  • Hands-on analytics skills: SQL, advanced Excel, Python or R
  • Dashboard architecture or development skills
  • Track record of identifying optimization opportunities with measurable outcomes

Preferred

  • Experience with public and commercial healthcare data (Mx/Rx claims, etc)
  • Experience with marketing campaigns in healthcare



Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Vets/Disabled)

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Marketing Analytics Sr. Analyst

Boston, MA
Full Time

Published on 07/31/2020